Funding Year:
Monday, July 6, 2026
Do Quality Dimensions of m-Fashion Rental Apps Influence the e-WOM Intention among Urban Gen Z Social Media Users in Bangladesh?
Authors:
Dr. Atiqur Rahman Sarker, Mr. Dewan Mehrab Ashrafi, Dr. Farhana Ferdousi and Mr. Md. Miad Uddin Fahim, Department of Business Administration, East West University (EWU), Dhaka, Bangladesh, Ethical Clearance No: EWUCRT-RG-18(10)/2026(3)
Ongoing:
Yes
Collaborate:
No